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The domain twinkle.babyearth.com had the following on the web page, "Earn 5 back on all eligible purchases, paid in BE Rewards dollars." We observed that the website said " Receive exclusive promotions and checkout with ease." It also stated " Save money on future purchases with your BE Rewards. Are you sure you want to delete your registry? Your registry will no longer be available for you or others to view. NO Return to my registry. Are you sure you want to delete your wishlist? Your wishlist will no longer be available for you or others to view. NO Return to my wishlist. You are about to redeem your BE Rewards." The header had BabyEarth.com as the highest ranking keyword.